The intended target audience for the brief is a primarily 16-25 year old middle market aspirational group. This can depict that audiences will most likely be engaged by high end products and brands that they can have desires to possess. Providing imagery and contents of influential seeming people and industries, there is an opportunity for escapism and aspiration. Audience members for a lifestyle magazine will be looking for the highlights of fashion and music etc and want content that is seemingly perfect in order to stay engaged and find influential. The website as well as the magazine itself will need to be aesthetic with good imagery as well as the layout, in order to appeal to the audience who desires the aesthetic.
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